Ever thought...why am I not working with my dream client? Or....
Why am I not reaching my business goals?
I'm going to share with you three mistakes I often see (and some I've made) that may be holding you back from having a strong brand.
1. You're not clear on who your ideal client is.
This is probably one of the biggest mistake I've seen thus far when it comes to new business owners. Trying to narrow down on who your ideal client can be mind boggling. But you have to remember that you solve a specific issue that a specific group of people have. Your service or product needs to be tailored specifically to that group of people needs.
When you have figured out who your ideal client is, you’re positioning your brand as an expert for a certain category/space/industry/style/etc. so that when someone who fits the profile comes across your brand, they know without a doubt you can help them.
2. You think branding is just your logo.
What's the first thing that comes to mind when you think of building a brand?
You guessed it...a logo design. A logo is just one piece to the puzzle but definitely not the first piece. And because most of us think a logo is the brand, we usually place a large amount of time trying to create something perfect.
Yes, having an eye-catching logo is the goal. But, there comes a time when creating that perfect logo, especially if you’re new, becomes a distraction from the other pieces to building a brand. A brand is so much more than a logo and is made up of visual and written elements that, over time, can foster community, build connection, influence thoughts and make people act.
If you’re a new business owner, your time and attention should be spent on the elements that will build an emotional connection with your clients. Because, at the end of the day, your logo isn’t going to book clients.
3. Lacking brand consistency.
A key to successful branding is consistency. If you’re indecisive or easily distracted by what's trending you might find yourself switching things up with your branding pretty often.
When building a brand, you want to create familiarity that will build trust with your audience. If you’re constantly changing things up within your brand (ex. your aesthetics, your products, or your messaging, etc) you will create confusion or even worse, people will get a sense that you’re unreliable and/or don’t know what you’re doing.
As a new business owner, its easy to fall into these mistakes. Trust me, I've been there. That's why I created a guide + workbook to help you out.
This guide + workbook will help you craft your:
These five elements are the key to having a strong brand foundation and will keep you from making those common mistakes we've discussed earlier. Click on the link below to grab your copy today!
Need more guidance? I am currently booking 1 on 1 Brand Strategy Session. Act Fast! Only accepting 5 clients starting July 5th. If you're interested, click on the Contact tab and fill out the contact form.
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