How Having A Brand Strategy Can Help Your Business.

Feeling stuck or confused when it comes to growing your business?

You've probably spent hundreds of dollars on hiring a graphic designer to create a new logo for your business, right? But now you find out that it's not quite resonating with your ideal client.

I see this often when clients come to me and want to "rebrand". You can save yourself time and money when you have a clear brand strategy first!

If you want long lasting results and a brand that sells, it has to be intentional. You need to know your ideal client inside and out. Their pain points, how to talk to them, etc.

When your branding is lacking clarity and you don't know how to reach your ideal client, your business will not grow and most likely fail in the it's first year. According to the U.S. Bureau of Labor Statistics, approximately 20% of new businesses fail during the first two years of being open. One of the most common reason why small businesses fail is because they don't have a business model or strategy plan.

Here are a few signs that your brand is lacking strategy:

  • Your brand doesn't have it's own unique style and lacks personality.

  • You chose colors and fonts that you personally like and not what necessarily fits your brand.

  • You aren't getting inquiries from the right people.

  • You don't know anything about your ideal client and how to reach them.

  • You are trying to do the exact same thing others are doing in your industry.

What is a Brand Strategy and how it can help your business?

Brand strategy is the process of aligning and finding the overlap of your brand, business goals, and customer’s needs in a way to help any business understand, prioritize and focus on a clear vision and plan to help them achieve their goals. [Credit: Pinterest]

By having a strategy for your business, you will be able to better understand and communicate your message to the right person. You’ll have a guide for the rest of your business growth, marketing, and decisions that will keep you on track.

You can’t market anything well until you know what it is you’re trying to market. And this why I recommend having a clear brand strategy first!

A Brand Strategy is for you if you:

  • feel stuck and confused on how to grow your business

  • need help making sense of all the thoughts in your head

  • aren’t seeing growth in your brand like you want to

If this sounds like you and you're ready to dive deeper into your business and have a detailed strategy that will create growth and success in your business, then your next step is to book a brand strategy session with me today!

Book your session here

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