Rebranding doesn’t necessarily mean you have do a complete overhaul of your business from top to bottom. But to take a close look at what's currently not executing your brand vision and mission.
If you feel like your business needs a rebrand, here are a 5 signs to tell it's time for a rebrand:
Your brand visuals and message are not aligned. By working on your core brand messages and creating some rules around how to apply your brand visuals, you can build cohesiveness and alignment into your brand.
You aren't standing out from your competition. I believe we've all fallen victim of seeing your competitors social media pages and wanting your brand to be just like theirs. Don't do it! You want your brand to stand out not be the same as the others. Take a deeper look at why you do what you do and what makes your brand unique.
You want to raise your prices. Ever had potential clients want to work with you, no matter the cost! It is truly one of the best feelings in the world! This is the goal of branding— to create perceptions about the quality, unique value and trustworthiness of your brand so you don’t have to compete on price.
You want to attract new clients. Not attracting your dream client can be a bummer. There are many factors to why you are not attracting your dream clients (Go back to number 1). Rebranding can show your dream client that you understand their pain points and that you are the better choice amongst your competitors.
Your sales are stagnant. We all go through a dry season sometimes in business when sales drop. But what could be the reason behind it? Are you showing up and marking your business consistently? If you are inconsistent, how do you expect to be found or to stay at the top of mind? If you are getting a lot of eyes on your services but still not getting sales, then it's time to refine your current target audience.
Have you've been thinking about rebranding? Still on the fence or don’t know if it’s worth it, consider what your goals for a rebrand would be. Rebranding is a part of maintaining a healthy brand. Hopefully this blog helped you come to a decision.
If you know a rebrand is what your business needs right now, I would love to hear from you! Visit my contact page and fill out the form.
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